[su_heading]BAMENDA FASHION WEEK SET FOR DECEMBER 2016[/su_heading]
Whilst Reneta has refuted any sarcasm in her tone or any claims to ownership of “Fashion Week”, the mass media has continue to be a happy place for others while some have not relented their very best efforts in using the platform as the best place to drop nuclear bombs. Let’s press rewind then fast forward some more.
Cameroon is a fashion forward nation all thanks to its diverse cultural background made up of ten provinces and a diverse cultural identity of anywhere from 230 to 282 different folks and linguistic groups throughout the nation. Early in May 2016, the first Cameroon Fashion Week took place in Buea #BFW at the Buea Shopping Mall organized by fashion designer Reneta Nwonori Ndisang of Mareta West with the second show due to take place in Buea in November 2016. However, there are arguments there existed a Douala Fashion week in Cameroon before the birth of the Buea Fashion Week. (Another days topic)
Whilst the Cameroonian fashion an entertainment industry continue to grow on and off the realms of social media, let us take a look back at the genesis of fashion week.
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A fashion week is a fashion industry event, lasting approximately one week, wherein fashion designers, brands or “houses” display their latest collections in runway shows to buyers and the media. These events influence trends for the current and upcoming seasons.
The most prominent fashion weeks are held in the fashion capitals of the world, the “Big Four” receiving the majority of press coverage being New York, London, Milan, and Paris.
First introduced in 1943
New York was the first city to start organising shows seasonally.
The concept of Fashion shows originated in France. In the 1850’s, French Couture Houses held private shows for their most prized clients.
The modern concept of fashion — in the sense of luxury apparel that demands constant rules and reinvention — came of age in the 1700s, under Louis XIV, culminating with the first true “haute couture” (literally, “high fashion”) house in Paris (House of Worth) in 1858.
In 1943, fashion super-publicist Eleanor Lambert decided to cluster these shows into a particular time frame, called alternately “Fashion Press Week” and “Press Week.” This was aimed at boosting the American Fashion during the occupation of France because workers were unable to travel to France.
The shows were organized into a particular time, but not yet a particular place
1990s – Began being called “New York Fashion Week,” following the lead of “London Fashion Week”
Shows are grouped seasonally but organised by a variety of producers.
Fashion week happens twice a year in the major fashion capitals of the world: New York, London, Milan, and Paris (in that order). Fashion weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. In February and March, designers showcase their autumn and winter collections. Fashion week for spring and summer is held in September and October. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.
Although there are many well recognized fashion events around the world, the big four remain New York, London, Milan and Paris in that order.
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After a successful fashion week organised by Reneta in Buea over in May, USA based Jennifer Tangyie has today launched the birth of Bamenda Fashion week set to run from 21 to 23rd December 2016. According to the events website, [su_quote cite=”Jennifer Tangyie“]Bamenda fashion week is set to raising the bar! Changing the face of fashion and entertainment. Bringing quality fashion and entertainment events to the city of Bamenda![/su_quote]
Whilst this means continuos improvement idea’s for a fashion forward nation like Cameroon, the thought is, is it necessary for everyone to start up a new fashion week show based on their geography in Cameroon? Or fashion houses, show sponsors and other fashion experts should come together as one fashion unit representing Cameroon to put up a solid fashion week representation fashion brands across the country.
Mammypi Fashion House however plans to experience the Bamenda fashion show after which a detailed review of the show will be shared in progression to the on-going debate.
Good luck to all our fashion bosses, show organisers, creative thinkers and participants.
Let us know in the comment box if you will be attending the second edition of Buea fashion week or you will be taking part in the upcoming Bamenda Fashion week in December.
Hugs-Mammypi
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