Fulele Wine “Made In Cameroon”
There is a new Red Wine alternatively made from Hibiscus flower known as Fulele Wine. The chemicals in the Hibiscus plant according to some researchers might be able to lower blood pressure; reduce sugar and fat levels in the blood, speed up the metabolism and help in healthy, gradual weight loss. It is a plant that is rich in vitamin C, minerals, and various antioxidants that has become an ingredient globally used for drinks including teas and recently wine.
Made in Cameroon
When I stumbled online on this “Made in Cameroon” Fulele wine brand made from Hibiscus, two things very much caught my attention:
1. The way one of the photos weaved the lifestyle aspect into their brand story.
2. The simplicity of their branding which showed some thought had gone into the creation process of their overall packaging.
It might seem very worrying to others who know the importance of branding that something so “normal” is catching my attention, however, the truth is, branding is not an area that many Cameroon brands like to focus on, well not from the onset anyway so when I see those doing it right, I recognise!
Branding according to the definition is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” thus, promoting recognition. A consistent and recognisable brand builds trust in your customers and helps to increase their desire to purchase.
The market place locally and globally is currently saturated with a million and one brands therefore, “an effective brand strategy gives you a major edge in increasingly competitive markets.” It is your strategic tactic to get you to the top of the brand pile which means getting this right from the beginning is not only valuable to you and the future of your business but will also save you money in other cost areas such as advertising and PR. A well thought out brand sells itself easily!
What should you consider when thinking about your branding?
1. What you would like to represent in the minds of your customers and competitors.
2. What your brand genetic makeup is.
3. What value you would like to add to the marketplace.
4. What colours, typeface or font, the graphic will make up your brand.
5. What your customers should experience from your brand.
It is critical to be aware and to create the brand experience that you want your customers to have, a good brand really doesn’t just happen just like that, it is of course due to a well thought out process and a strategic plan.
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