Branding is one of the most prominent realities for artists today. The need to identify, know and understand your brand as an artist cannot be overstated. While most artists in Africa especially Cameroon are still trying to hone their craft and build a reputation, sadly, many of them do not understand the value of branding. Hands down, one of the most important things artists tend to overlook as they carve out their careers is the creation of their image.
As superficial as it might seem, an artist’s image and clever, cohesive branding play a big role in achieving success. With resources like stylists, social media, easy website builders, publicists, and graphic design tools, it’s now very easy for artists to build their brand. I will tell you that creating your brand might seem a bit daunting at first, especially if the thought of selling yourself feels arrogant. However, it’s very important nonetheless.
Perks of Branding
You might ask why branding is important. I’ll tell you. Branding has many perks. Foremost, it is what your audience connects to. People use brands to construct their identities and in turn identify themselves with brands. Good branding is a reflection of an artist’s style, personality, interests and aligns with their music and beliefs. It could be through the artists’ sound, style, profile photos, website bios or how they design their concerts, album covers, or merchandise/products. Ultimately it’s important that artists establish a fun, fascinating, recognizable, and consistent image that makes them unique from other artists.
Social Media and Branding
Besides, in this digital age, potential fans often come across your image before even hearing one of your songs. In fact, when an artist’s page is visited, the first thing that people see of that artist is not their music, but their photographs. For all we know, an unflattering or wacky profile picture might be what stands in the way of getting more listeners. Without a doubt, social media is a great tool for artists to construct their own identity and see how consumers react to that image. Therefore, whenever an artist rocks an outfit, new hairstyle, or accessory, they’re unknowingly contributing to and developing their brand. First impressions are extremely powerful and influential, and brands are usually the first impressions that people get of an artist.
A brand is compelling appealing and accurately representative of an artist
Branding is ultimately an extremely powerful marketing tool. Therefore, it’s vital for artists to develop their brands to be compelling, appealing and an accurate representation of who they are. Certainly, consumers who relate to the brand will become fans. In so doing, the artists will grow their base and set themselves up for success.
Now, let’s take a look at one of Camer’s most popular music artist, Mr Leo. Has he defined his brand? Is his brand clear, distinct and unique like his voice? Please share your thoughts by sounding off in the comments section below.
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